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FC and WOM - Study 4 - Varying the Expenditure

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DataONE2018-04-25 更新2024-06-08 收录
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Eight hundred and nine adults on MTurk completed this 2 (financial constraint vs. control) x 2 (expenditure: money vs. time) between-subjects design. This study showed that for expenditures of time, the effect of financial constraints on word-of-mouth was attenuated.
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2018-04-25
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