Personalization of Politics

Media usage, political knowledge, ideal image of a chancellor and evaluation
of the image of the candidates for chancellor. Agenda setting of the media.
Topics:
judgement on the current and future economic situation in Germany;
interest in politics;
most important problems in Germany;
most important characteristics of a federal chancellor;
preference for chancellor: Helmut Kohl or Gerhard Schroeder;
attitude to the politicians Helmut Kohl, Gerhard Schroeder, Wolfgang Schaeuble
and Oskar Lafontaine;
characteristics of Helmut Kohl and Gerhard Schroeder;
profile of demands of an ideal chancellor regarding issue-competence,
management abilities, personal character traits, integrity
as well as contrast with the perceived characteristics of the
candidates for chancellor Helmut Kohl and Gerhard Schroeder (raiting scale);
frequency of reading the newspaper "Bild" and other national daily newspapers;
observing political events;
frequency of reading the news magazines SPIEGEL, Focus and DIE ZEIT;
frequency of watching and intensity of selected news broadcasts on television
(public and private);
credibility of television in comparison with newspapers with differing
reporting about the candidates for chancellor;
knowledge about the Federal President, the party with the majority in the
Bundesrat and the parties of the opposition in the Federal Parliament;
party preference (Sunday question);
party inclination.
Demography:
age;
sex;
education;
employment;
occupation;
head of household;
employment and occupation of head of household;
marital status;
size of household and composition of household;
city size;
state;
net household income;
religious denomination;
union membership.