Data for: "Omnichannel as a consumer-based marketing strategy"
收藏Mendeley Data2026-04-18 收录
下载链接：
https://data.mendeley.com/datasets/37w29dc2jx
下载链接
链接失效反馈官方服务：
资源简介：
Data for the article "Omnichannel as a consumer-based marketing strategy".
Authors: Isadora Gasparin and Luiz Antônio Slongo (Escola de Administração, Universidade Federal do Rio Grande do Sul, Brazil)
Files:
1 - LiteratureReviewProcedures.pdf: Literature review procedures and steps to reproduce them.
2 - DataSet_N50_Scopus.csv: Data exported from the Scopus database.
3 - AnalysisTable_N29.xlsx: Detailed analysis of each article from the final data set.
创建时间：
2023-06-28
