Global YouTube influencer marketing spend 2019-2020
收藏www.statista.com2023-01-06 更新2025-03-26 收录
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https://www.statista.com/statistics/1139310/youtube-influencer-marketing-spending-worldwide/
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In 2019 the global YouTube influencer marketing size reached 5.5 billion U.S. dollars. Given that the spending on sponsored content on YouTube in the first three months of 2020 amounted to roughly 1.4 billion dollars, and based on the growth from the previous year, the spending was estimated to further increase to 6.6 billion U.S. dollars by the end of 2020.
2019年，全球YouTube网红市场营销规模已达到55亿美元。鉴于2020年前三个月在YouTube上投入的赞助内容费用约为14亿美元，并基于前一年的增长趋势，预计到2020年底，该费用将进一步增至66亿美元。
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Statista
