Visitors’ Acceptance of Wearable Augmented Reality Technol-ogy in Museums

This study aimed to measure the relationship between the variables that influence the use of wearable augmented reality (AR) technology by museum visitors through the technology acceptance model (TAM). We hypothesized that visual appeal has positive effects, and a series of variables, such as visual appeal, technology readiness, and facilitating conditions, confirmed the hypotheses. Through interviews, the study also found that AR sound effects and the lease cost could not be neglected as observed variables.