Consumers who have tried functional beverages in Malaysia 2019 by gender

According to a survey conducted by Rakuten Insight, around 49 percent of female Malaysian respondents said that they had consumed fermented and probiotic drinks that claimed to promote gut health. By comparison, the most-commonly consumed functional beverages among male respondents were energy-boosting drinks. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

根据 Rakuten Insight 进行的调查，约 49% 的马来西亚女性受访者表示，她们曾消费过声称有助于促进肠道健康的发酵和益生菌饮料。相较之下，男性受访者中最常消费的功能性饮品为能量补充饮品。宣称具有众多附加健康益处的无酒精饮料在饮料市场中逐渐占据一席之地，随着越来越多的消费者日益关注健康问题，这一趋势愈发显著。