User Experience Evaluation of BRI Smart Billing Mobile Application Using System Usability Scale and Heuristic Evaluation

This research aims to evaluate user perceptions of the design and functionality of the BRI Smart Billing Mobile app. Through a questionnaire distributed to active BRI Smart Billing users, this study will identify factors that influence user satisfaction with the visual appearance, layout of elements, and ease of use of features available on the dashboard. The results of this research are expected to provide input to the application developers regarding efforts to improve the quality of digital application services and provide recommendations for improving the design of the BRI Smart Billing Mobile dashboard to be more user-friendly and meet user needs.