Search Behavior can Affect Financial Decision Results: A Behavior Study of Google Trends Data and Linguistic Scale

As search engines have become the main information resources of our daily
life, studies about search behavior on the internet have gained great
popularity with the growing knowledge of how the search behavior itself
can affect our daily decisions, e.g. what to purchase, where to travel and
even how to define beauty. However, there is no consensus conclusion
whether the search behavior itself or the linguistic meaning behind it
that can affect their decision. After analyzing the linguistic meanings of
13,915 English words obtained from Google Trends and its profit gained
from the US house market by automatic transactions. It is found that
linguistic meanings can affect financial decision results as word clusters
with supervised machine learning methods.