Elementary School and Advertising (Principals)

Infrastructure and surroundings of the elementary school as well as
meal selections and the school´s dealing with visits of salesmen.
Sponsoring in school. Topics: state; number of classes of the 1st and
4th grades as well as respective number of schoolchildren;
participation of the school in any kind of experiments; number of
female and male home-room teachers of the 1st to 4th grade; additional
occupation as home-room teacher; accomodation of the elementary school
together with other school forms; school offerings; school supporters;
number of residents; business structure, structure of the residential
area and infrastructure in the school district; composition of the
elementary schoolchildren regarding their financial backgrounds;
courses leading to transfer to high school in the last year of school;
proportion of foreign schoolchildren; frequency of use of instruction
methods; meal offerings for schoolchildren such as recess sales,
vending machines, school milk and lunch; snacks available from bakery
and kiosk in the immediate vicinity of the school; importance of
treating the topic of advertising in the elementary school; necessity
of the development of newer instruction materials for the elementary
school on the topic of advertising and reasons for this; sponsoring at
the school; handling of making public the contributors of larger
amounts of money or materials; active effort to obtain contributions;
support organization at the elementary school and most important tasks
for a support organization (scale); estimated financial value for money
or material contributions received in the last year of school; personal
behavior with visits by salesmen and with advertising material as well
as advertising gifts for teachers and schoolchildren by means of
selected statements (scale); general prohibition of contacts with
schoolchildren or personal responsibility of the teacher in dealing
with advertising gifts; personal effort for the use of offerings of
public institutions and organizations, such as e.g. traffic education,
environmental education, health education or reading competitions.
Demography: sex; age (classified); size of household; number of
children.