eCommerce Benchmark KPIs: Consumer Electronics in Serbia

In 2023, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 71.6%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Consumer Electronics in Serbia also consist of an AOV of US$58.6, a discount rate of 16.9%, and a return rate of 6.4%.

于2023年，在9.2%的加入购物车率、71.6%的购物车放弃率以及2.6%的转化率之际，塞尔维亚消费电子行业的电子商务基准关键绩效指标（KPI）还包括平均订单价值（AOV）为58.6美元、折扣率为16.9%以及退货率为6.4%。