Marketing Letters Impact Factor, Indexing, Ranking 2024

Marketing Letters: A Journal of Research in Marketing mission is to publish provocative, novel findings on important and current marketing topics that spark conversations. The journal invites full length research articles that are high-quality, shorter papers (under 5,000 words, includes all) on marketing, the emphasis being on immediacy and current interest. The journal also invites preregistered replication reports that conceptually replicate and extend understanding of boundary conditions of influential published marketing papers.The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

《市场营销信函》：营销研究领域之探索杂志，致力于发布具有挑衅性、新颖的研究成果，探讨重要且当前的市场营销议题，激发学术讨论。本刊热忱邀请高质量的完整研究文章，以及字数较少的短篇论文（字数不超过5,000字，含所有内容），聚焦于市场的即时性和当前关注点。此外，本刊亦欢迎预先注册的复制报告，以概念复制和扩展对具有影响力的已发表营销论文边界条件的理解。《市场营销信函》的研究焦点在于市场营销各研究领域的实证发现、方法论论文以及理论与概念洞察。对于从事市场营销科学、消费者研究、方法论以及市场营销战略与管理的人员而言，《市场营销信函》是必读之作。本刊涵盖的关键主题和领域包括：选择模型、消费者行为、消费者研究、管理科学、市场研究、销售与广告、市场营销管理、市场营销研究、市场营销科学、心理学和统计学等。