Constructing Cross-Cultural Virtual Sense of Place in Immersive Digital Exhibitions Based on the S–O–R Framework

This dataset contains questionnaire survey data collected from 383 participants who experienced a location-based immersive digital exhibition in Guangzhou, China. The data were used to examine how immersive experiences influence perceived restoration, place attachment, and user loyalty within the Stimulus–Organism–Response (S–O–R) framework. All variables were measured using seven-point Likert scales and can be used for statistical analysis such as structural equation modeling (SEM).