e.l.f. brand profile in the United States 2023

How high is the brand awareness of e.l.f. in the United States?When it comes to cosmetics and make-up users, brand awareness of e.l.f. is at 75 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is e.l.f. in the United States?In total, 30 percent of U.S. cosmetics and make-up users say they like e.l.f.. However, in actuality, among the 75 percent of U.S. respondents who know e.l.f., 40 percent of people like the brand.What is the usage share of e.l.f. in the United States?All in all, 28 percent of cosmetics and make-up users in the United States use e.l.f.. That means, of the 75 percent who know the brand, 37 percent use them.How loyal are the users of e.l.f.?Around 20 percent of cosmetics and make-up users in the United States say they are likely to use e.l.f. again. Set in relation to the 28 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.What's the buzz around e.l.f. in the United States?In September 2023, about 20 percent of U.S. cosmetics and make-up users had heard about e.l.f. in the media, on social media, or in advertising over the past three months. Of the 75 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around e.l.f. in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

e.l.f.品牌在美国的知名度究竟如何？在化妆品与化妆用品的使用者群体中，e.l.f.的知名度高达75%。该调查采用辅助品牌识别的概念进行，向受访者展示了品牌的标志及文字名称。e.l.f.在美国的受欢迎程度如何？总计有30%的美国化妆品与化妆用品使用者表示喜欢e.l.f.。然而，实际上，在知晓e.l.f.的75%的美国受访者中，有40%的人对该品牌表示喜爱。e.l.f.在美国的使用份额是多少？总体而言，28%的美国化妆品与化妆用品使用者使用e.l.f.。这意味着，在知晓该品牌的75%受访者中，有37%的人使用e.l.f.。e.l.f.的用户忠诚度如何？大约有20%的美国化妆品与化妆用品使用者表示他们可能会再次使用e.l.f.。将此与品牌的28%使用份额相对照，这意味着71%的用户对品牌表现出忠诚。关于e.l.f.在美国的舆论如何？截至2023年9月，大约有20%的美国化妆品与化妆用品使用者在过去三个月内通过媒体、社交媒体或广告渠道听说过e.l.f.。在知晓该品牌的75%受访者中，这占到了27%，意味着在调查期间，美国市场上关于e.l.f.的舆论有所升温。若您希望比较不同品牌，可以通过选择调查项目进行深度分析，按总人口或特定品牌的使用者进行筛选，或针对您量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。