Customer segmentation

Customer segmentation refers to the mobility of the Swiss resident population in the submarkets (1) leisure travel for everyday purposes, (2) day trips with private purposes and (3) trips with overnight stays with private purposes. There is a focus on trips and travel by rail. This study categorises trips connected to a multi-local lifestyle – where people regularly visit, for example, vacation homes or apartments, relatives or friends, or partners living in a different location – as leisure traffic or travel in this study because they occur for private, non-commercial reasons and can involve considerable annual traffic. Trips for business purposes have been excluded because they feature different work-related reasons and require separate customer segmentation.