eCommerce Benchmark KPIs: Personal Care in Russia

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 79.8%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Personal Care in Russia also consist of an AOV of US$51.6, a discount rate of 16.3%, and a return rate of 4.8%.

于2023年，伴随13.4%的加入购物车率、79.8%的购物车放弃率以及2.7%的转化率，俄罗斯个人护理领域的电子商务基准关键绩效指标（KPI）还包括平均订单价值（AOV）为51.6美元、折扣率为16.3%，以及退货率为4.8%。