Data underlying the publication 'Enhancing Desirable Food Behaviors by Increasing or Decreasing Disgust: Designing and Testing Infographics'

We created stimuli (drawings with texts) that may be able to increase or decrease the purchasing of mushrooms, cheese, and meat. In Study 1 (N=429) we determined the familiarity, credibility and relevance of each aspect and measured emotional responses (pride, shame, admiration, contempt, joy, sadness, hope, fear, anger, satisfaction, desire, disgust, boredom, and fascination) to them. In Study 2 (N=307), we investigated to what extent four aspects combined in an infographic on a poster lessened or strengthened the emotional responses, purchase intention, and tendency to adapt behavior for the three products.<br>

本研究构建了含文本的绘图类刺激材料，此类材料可正向或负向影响消费者对蘑菇、奶酪与肉类的购买行为。
在研究1中（有效样本量N=429），我们对各刺激维度的熟悉度、可信度与相关性进行了评定，并测量了被试对各材料的情绪反应，涵盖骄傲、羞愧、钦佩、轻蔑、喜悦、悲伤、希望、恐惧、愤怒、满足、渴望、厌恶、无聊及着迷共14种情绪。
在研究2中（有效样本量N=307），我们探究了整合于海报信息图表中的四个维度，会在多大程度上减弱或增强上述三类产品对应的情绪反应、购买意向及行为调整倾向。