IP Intelligence for Ad Targeting, Optimization & Fraud Defense

## **Navigating the New Reality of Advertising Signal Loss**

The digital advertising ecosystem faces increasing signal loss as privacy regulations, cookie deprecation, and consumer use of VPNs and anonymizers reduce visibility.<br/>In this fragmented environment, the IP address remains one of the few durable, privacy-safe identifiers connecting engagement across devices and channels.

IPinfo’s Advertising Intelligence enriches this foundational signal with evidence-based network and intent context, helping advertisers, DSPs, and AdOps teams recover precision, reduce waste, and strengthen measurement accuracy without reliance on user-level tracking.

By restoring trust and transparency in digital traffic, IPinfo helps marketers invest with confidence and build more resilient, data-driven strategies for the future.

**Evidence-Based Intelligence for Model Augmentation**

As access to traditional identifiers declines, targeting and optimization models struggle to maintain accuracy.

IPinfo delivers a high-fidelity signal layer—validated through network measurement—to augment ML, bidding, and audience models. This intelligence strengthens targeting accuracy and provides continuity across devices and platforms, allowing marketers to differentiate genuine engagement from invalid activity in real time.

**A Stable Anchor Across Devices, Channels, and Protocols**

Audiences move seamlessly across mobile, desktop, and Connected TV (CTV), while identifiers like cookies and device IDs become increasingly limited.

As IPv6 adoption accelerates, especially across CTV and mobile networks, marketers face new challenges in maintaining consistent measurement and attribution. The evolving mix of IPv4 and IPv6 introduces shifting address structures and dynamic allocations that can fragment audience insights.

IPinfo’s strong IPv6 coverage and measurement expertise ensure that IP context remains a reliable, privacy-safe anchor across devices, channels, and protocols—delivering dependable reach measurement, regional targeting, and attribution continuity as the internet evolves.

**Ad Fraud: The $100B Problem**

Ad fraud drains over $100 billion annually from the global advertising economy. Invalid traffic—driven by bots, residential proxies, spoofed devices, and click farms—distorts analytics, wastes spend, and inflates performance metrics. Residential proxies in particular disguise automation as legitimate user behavior, making detection difficult for standard systems.

IPinfo detects these high-risk patterns in real time, allowing DSPs, exchanges, and marketers to filter non-human traffic and protect budgets before bids are placed. Our enrichment data provides geolocation, connection-type, and protocol-level context to identify anomalous or high-risk activity and strengthen automated fraud-prevention systems.

## **Supporting Every Stage of the Buyside Lifecycle**

IPinfo’s Advertising Intelligence supports every function across the buyside through each stage of the campaign lifecycle:

- Advertisers & Marketers: Enrich audience segmentation and reach real, high-intent users using verified IP context to improve conversion rates.
- Ad Operations & Programmatic Teams: Integrate IPinfo signals within DSPs and ad exchanges to filter invalid inventory and optimize bidding strategies in real time.
- Data Science & ML Teams: Incorporate contextual IP intelligence into bidding, look-alike, and fraud-detection models using turnkey UDFs and UDTFs in Snowflake.
- Attribution & Analytics: Validate impressions, clicks, and conversions using IP geolocation and connection-type context to detect anomalies, identify invalid sources, and guide optimization decisions.

## **Why IPinfo**

- Trusted by leading global companies across the AdTech, marketing, and analytics ecosystem for reliable, privacy-safe IP intelligence that powers decisioning at scale - Check out case studies with [Froyoo](https://ipinfo.io/customers/froyoo) & [Adcash](https://ipinfo.io/customers/adcash)
- Evidence-based IP enrichment, validated through [ProbeNet](https://ipinfo.io/blog/ipinfos-probe-network), our global IP measurement network processing over 1 billion data points daily, with strong IPv6 visibility across advertising-critical networks
- Engineered for Snowflake — high-performance datasets optimized with UDFs and UDTFs for native enrichment, joining, and analysis without ETL overhead

原始信息汇总

IP Intelligence for Ad Targeting, Optimization & Fraud Defense 数据集概述

数据集基本信息

• 提供商：IPinfo Inc.
• 试用政策：30天免费试用
• 数据更新频率：每日
• 地理覆盖范围：全球（按邮政编码级别）
• 云区域可用性：AWS（非洲开普敦、亚太雅加达、亚太孟买、亚太大阪等50多个区域）

核心功能与应用场景

广告定向与优化

• 通过验证的IP上下文精炼受众定义并提高定向精度
• 增强模型准确性和广告活动投资回报率
• 支持IPv6覆盖，确保跨设备、渠道和协议的稳定锚点

欺诈防御

• 实时检测高风险模式（机器人、住宅代理、伪造设备和点击农场）
• 在出价前过滤非人类流量以保护预算
• 识别异常或高风险活动，加强自动化欺诈预防系统

位置数据增强

• 提供准确、隐私安全的地理位置数据
• 识别真实用户区域，支持区域广告活动优化
• 实现CTV家庭和公共WiFi验证

数据字典概览

主要数据集

• PLUS：IPinfo增强数据集
• PROXY_RESIDENTIAL_DAILY：住宅代理数据集
• WIFI_PUBLIC_HOTSPOTS_DAILY：公共WiFi热点数据集

关键数据字段

• IP地址信息：START_IP_INT, END_IP_INT, JOIN_KEY, START_IP, END_IP
• 地理位置：CITY, REGION, COUNTRY, CONTINENT, LATITUDE, LONGITUDE, TIMEZONE, POSTAL_CODE
• 网络属性：ASN, AS_NAME, AS_DOMAIN, AS_TYPE, CARRIER_NAME
• 安全检测：IS_ANONYMOUS, IS_ANYCAST, IS_HOSTING, IS_MOBILE, IS_PROXY, IS_TOR, IS_VPN
• 时间戳：AS_CHANGED, GEO_CHANGED

技术特性

• 专为Snowflake优化，配备高性能数据集
• 使用UDFs和UDTFs实现原生增强、连接和分析
• 无需ETL开销
• 基于ProbeNet全球IP测量网络，每日处理超过10亿个数据点

适用团队

• 广告主和营销人员：丰富受众细分，触达高意向用户
• 广告运营和程序化团队：在DSP和广告交易平台中集成IPinfo信号
• 数据科学和机器学习团队：将上下文IP智能融入出价、相似受众和欺诈检测模型
• 归因和分析团队：验证展示、点击和转化，检测异常并识别无效来源