eCommerce Benchmark KPIs: Furniture & Homeware in Thailand

In 2023, next to an add-to-cart rate of 10.8%, a cart abandonment rate of 86.6%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Furniture & Homeware in Thailand also consist of an AOV of US$189.8, a discount rate of 12.6%, and a return rate of 3.2%.

至2023年，泰国家具与家居用品电商行业的关键绩效指标（KPI）包括：购物车添加率10.8%，购物车放弃率86.6%，转化率1.4%，平均订单价值（AOV）189.8美元，折扣率12.6%，退货率3.2%。