Reasons why marketers prefer attending smaller trade shows 2017

This statistic presents the leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. The survey results show, that 50 percent of respondents believed smaller trade shows allowed them to host receptions or events with less competition, as opposed to major global trade show such as SXSW or Money200. In general 92 percent of respondents saw small trade show as better investment.

本统计数据揭示了截至2017年5月，全球范围内，市场营销人员为何相较于大型展览会，更珍视小型交易会的主要缘由。调查结果显示，50%的受访者认为小型交易会为他们提供了举办酒会或活动的机会，竞争压力相对较小，这有别于如SXSW或Money200等大型国际交易会。总体而言，92%的受访者认为小型交易会是一次更为明智的投资。