Total Demographic Profiles

Empower your marketing and analytics teams with the most robust consumer demographic data to drive one-to-one engagements. Predictive attributes such as age, marital status, income, and lifestyle preferences enable you to create powerful market segments.

Request access to a free 100,000-record sample of this data set via Snowflake.

Fields Included:

- Demographics
- Geographical Demographics
- Estimated Income
- Marital Status
- Education
- Ethnicity
- Members in Household (seniors, children, single parents)
- Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence)

Financial Indicators:

- Credit Card Users
- Wealth Score
- Purchasing Power Score (risk proxy score)

Lifestyle & Interest Propensities:

- Membership Clubs
- Shopper
- Pet Owners
- Book Buyers/Readers
- High-Tech
- Arts
- Collectibles
- Home and Garden
- DIY/Home Improvements
- Cooking and Wine
- Gaming and Gambling
- Traveling
- Physical Fitness
- Self-Improvement
- Automotive DIY
- Sports
- Outdoors
- Investing
- Parenting and Children’s Interest
- Boating and Motorcycling

Vehicle Ownership:

- Luxury
- SUV
- Pickup Truck

Identity:

- Name
- Physical Address
- Exact Age
- Gender
- Telephone Number (up to 3 per household)

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**InfutorData (formerly Verisk Marketing Solutions)**, offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.

搜集汇总

背景与挑战

背景概述

Total Demographic Profiles数据集提供全面的美国消费者人口统计信息，包括年龄、收入、教育程度等基础属性，以及财务指标、生活方式偏好和车辆所有权等扩展特征。该数据集由InfutorData合规采集，适用于市场细分和个性化营销场景，用户可通过Snowflake申请10万条免费样本数据。