ORF 'Sommergespräche': Strategies, Images and Issues in Political TV Interviews 1981-2016 (OA edition)

Full edition for public use. Although political TV interviews can reveal a lot about the changing relationship between journalism and politics in media-centered democracies, respective knowledge in Austria is limited – especially during non-election times. Against this background, this project aims to generate insights about interviews' political agendas, actors’ specific conversation strategies and the staging of politics in a long-term comparison by an analysis of the format ORF "Sommergespräche" ("Summer Talks"), broadcast since 1981 by the Austrian Broadcasting Corporation. Following a static-dynamic approach with origins in linguistics, a quantitative content analysis was applied to all single statements from all 125 episodes broadcast between 1981 and 2016. To consider the changing role of media according to the "mediatization" thesis, the analysis also considered aspects of media logic, which have been identified as factors that shape agenda-setting strategies in related contexts. Based on this extensive material, the project aims to answer questions as the following: How successful are moderators and, in contrast, political guests in controlling the interview's agenda? Which conversation strategies by journalists and politicians are the most effective within the discussion? Which influence do aspects of media logic have on the success of agenda control? Which role does gender play in the interplay between journalistic and political actors?

本数据集为面向公众开放的完整版。尽管政治电视访谈能够充分揭示以媒体为中心的民主社会中新闻业与政治之间的动态演变关系，但奥地利学界针对此类议题的相关研究仍较为匮乏，尤其是在非选举时期。在此背景下，本项目旨在通过分析奥地利广播公司（ORF）自1981年起播出的《Sommergespräche》（即《Summer Talks》，中文译名为《夏季访谈》）栏目的全部内容，开展长期对比研究，以揭示政治访谈中的政治议程设置、参与主体的特定对话策略以及政治议题的媒介呈现方式。本研究采用源自语言学的静动态结合分析框架，对1981年至2016年间播出的全部125期访谈节目中的每一则发言均开展了量化内容分析。为契合“媒介化”（mediatization）理论中关于媒体角色不断演化的核心论述，本次分析同时纳入了媒体逻辑维度——该维度已被证实为相关研究场景中影响议程设置策略的关键因素。基于上述丰富的研究素材，本项目旨在解答如下核心问题：主持人与政治嘉宾在把控访谈议程方面的表现分别如何？新闻从业者与政治人物在访谈过程中采用的哪些对话策略最为有效？媒体逻辑维度对议程把控的成效具有何种影响？性别因素在新闻从业者与政治主体的互动中扮演了怎样的角色？