eCommerce Benchmark KPIs: Furniture in Vietnam

In 2023, next to an add-to-cart rate of 11%, a cart abandonment rate of 87.6%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Furniture in Vietnam also consist of an AOV of US$319.2, a discount rate of 15.1%, and a return rate of 1.7%.

至2023年，越南家具电子商务基准关键绩效指标（KPI）中，除11%的加入购物车率、87.6%的购物车放弃率和1.4%的转化率外，还包括平均订单价值（AOV）为319.2美元，折扣率为15.1%，以及退货率为1.7%。