Lookalike Audience Native App

Create a high-quality audience that resembles the customers you value most by leveraging the intelligence of your customer data. Demographic lookalikes that use your first-party data as a seed for modeling are a powerful tool to grow your advertising efforts while maintaining the quality of your audiences. Deep Sync’s lookalike audience application generates demographically focused consumer profiles where matches can be made between the first-party data we ingest and our deterministic identity graph. These profiles inform the selection of consumers in the prospect universe with similar demographic attributes in the closest geographic distance to your current customers.<br/>

# Why Deep Sync?

Deep Sync is the industry leader in deterministic identity, leveraging our 35-year foundation of compiling direct mail grade datasets. Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers. At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers. Deep Sync’s identity graph powers audience creation for our Lookalike Audience listing.<br/>

# Data Sources

Deep Sync’s consumer dataset is established from a variety of sources that include address histories, city directories, consumer surveys, courthouse records, directory assistance data, postal data, publications, purchase transactions, U.S. Census® data, and more. Our data is 100% compliant with U.S. privacy rules and regulations.

<p><br/></p>

# Expected Workflow

Deep Sync Lookalike native app is offered by request only. After submitting a request, our support team may reach out to better understand your use case and requirements and explain features and pricing in order to provide the best experience.

**Install App**

After speaking with our sales/support team, the app and access will be shared. You can then install the app and follow the documentation on how to run the app.

**Create OR Share Data**

There are 2 ways to expose data to the app:

- Creating views/tables
- Existing views/tables

With existing data, it can be shared via the app configuration page found here:

*Data Products -> Apps -> <app_name> -> Privileges*

When creating data, it can be created and shared using the SQL commands found in the app doc found here:

*Data Products -> Apps -> <app_name>*

**Run App**

See usage examples below and app doc for instructions on how to execute the app. Depending on your compute warehouse and input size, the app may be take between 30m to a few hours to deliver results in an output table.

<p><br/></p>

# How To Get Access

- Submit request via Snowflake Marketplace
- Contact Deep Sync for more info regarding features, pricing, and access at ***[e-mail]***
- Deep Sync will provision access or provide access key in order to install and run app

<p><br/></p>

# Privileges and References

```javascript
SELECT ON CONSUMER VIEWS
```

```javascript
SELECT ON CONSUMER TABLES
```

<p><br/></p>

# Additional Considerations - What Comes Next?

Following the creation of your lookalike audience, consider exploring Deep Sync’s Audience Activation for Meta and TikTok to target your audience online. We welcome you to contact our team at ***[e-mail]*** for additional assistance.