eCommerce Benchmark KPIs: Pet Supplies in the Philippines

In 2023, next to an add-to-cart rate of 12.2%, a cart abandonment rate of 81.2%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Pet Supplies in the Philippines also consist of an AOV of US$42.9, a discount rate of 12.4%, and a return rate of 1.4%.

于2023年，菲律宾宠物用品电商行业的关键绩效指标（KPIs）除了一般的加入购物车率为12.2%，购物车放弃率为81.2%，转化率为2.3%之外，还包含了平均订单价值（AOV）为42.9美元，折扣率为12.4%，以及退货率为1.4%。