Reasons for starting skin bleaching beauty care among women in Japan 2022

The leading reason for starting a skin whitening routine among women in Japan was getting tanned, as revealed in a survey conducted in April 2022. Around one in three female respondents named suntan as the reason for which they started using beauty products to lighten their skin.Skin whitening products in Japan include a variety of cosmetics and care items such as creams, lotions, essence, and face masks.

据2022年4月进行的一项调查揭示，日本女性开始美白护肤程序的领先原因是避免晒黑。约三分之一的受访女性将晒黑视为开始使用美白化妆品以减轻肌肤色素沉积的原因。在日本，美白产品涵盖了多种化妆品和护理用品，例如面霜、乳液、精华液和面膜等。