WELLth Ability to Pay for Medical Expenses - Segmentation System - 265M US Adults

A recent Harris Poll indicates 54% of US adults either delay or don’t get care because they can’t afford it, so ability to pay for medical expenses is a critically important component to addressing your health related questions. HealthWise Data's proprietary product, WELLth Segmentation, groups every US adult into 1 of 9 clusters based on ability to pay for medical expenses and life-stage. The segments can be appended to an outside universe and/or extracted as a unique dataset to enhance reporting, analytics and targeting the right audience.