Motivations for signing up for new ad-free video services in the U.S. 2021

In June 2021, approximately half of respondents to a survey conducted in the United States that signed up for new ad-free TV or online video services in the past six months, stated to do so due to exclusive content. Second most common reasons were good value for the cost and deep catalog, according to 46 percent of people interviewed. Only 24 percent of respondents stated they signed up because of specific shows.

于2021年6月，在美国进行的一项调查中，大约一半的受访者表示，在过去六个月内注册了新的无广告电视或在线视频服务，其主要原因是独家内容。其次，根据46%受访者的回答，主要原因还包括性价比高和丰富的目录。仅有24%的受访者表示，他们注册服务的原因是特定的节目。