基础人流数据、人群画像数据、人群流动数据、人群消费数据

1、全国数据一点集中：
1）、第一个做到全国4G数据一点集中，数据格式全国统一，可支撑城市群、都市圈等跨行政边界的规划；
2）、以位置数据为核心，背靠联通数据资源池，丰富人群位置数据关系网络，构建行业应用基础资源；
3）、4亿+ 用户，识别 4600个 手机品牌、11万+ 个终端型号，5亿 URL ，1.3万 余款APP；
4）、拥有完备的终端信息库，包含电话号码、IMEI、IMSI、IDFA、MAC；

2、历史留存数量最多：
自2015年成立，留存近3年的全国人口历史数据；实现多维度的对比分析和规律的把握；可区分特殊日期、目的分析；

3、信令处理技术先进：
先进手机信令数据处理技术，取代传统基站经纬度算法，精度提升到150m*170m的网格；

4、成熟的质量管控机制：
数据集中时设置了数据质量检查流程，数据采集质量问题，可第一时间回溯省分公司修正；

5、行业模型积累深厚：
与上百家的甲级规划院、高校和政府单位合作,金融银行行业、500强品牌客户形成行业模型积累和沉淀。

1. One-Point Centralized National Data
1) It is the first to achieve one-point centralized management of national 4G data, with unified national data formats, which supports cross-administrative boundary planning for scenarios like urban agglomerations and metropolitan areas;
2) Taking location data as the core, relying on China Unicom's data resource pool, it has a rich network of population location data relationships, building basic resources for industry applications;
3) It boasts over 400 million users, capable of identifying 4,600 mobile phone brands, more than 110,000 terminal models, 500 million URLs, and over 13,000 APPs;
4) It has a complete terminal information database covering phone numbers, IMEI, IMSI, IDFA, and MAC addresses;

2. Largest Historical Data Retention Volume
Since its establishment in 2015, it has retained national population historical data spanning nearly three years, enabling multi-dimensional comparative analysis and pattern identification, and supporting analysis that differentiates between special dates and specific purposes;

3. Advanced Signaling Processing Technology
It adopts cutting-edge mobile phone signaling data processing technology that replaces traditional base station longitude and latitude algorithms, improving positioning accuracy to a 150m × 170m grid;

4. Mature Quality Control Mechanism
A data quality inspection process is established during data centralization. Any data collection quality issues can be traced back to provincial branch companies for immediate correction;

5. Rich Industry Model Accumulation
It has cooperated with hundreds of first-class planning institutes, universities and government agencies, as well as financial and banking industry clients and Fortune 500 brand customers, accumulating and consolidating industry-specific models.

搜集汇总

背景与挑战

背景概述

该数据集由智慧足迹数据科技有限公司提供，覆盖全国4亿+用户，包含人群位置、消费等多维度数据，历史数据留存近3年，数据处理精度高（150m*170m网格），适用于城市规划、金融分析等多个领域。