Summarized descriptive statistics of the FOCUS-sample.

1Income level: 1: <499 Euro to 16: >4000 Euro.
2Education: 1 =  means no educational achievement; 10 =  PhD.
3Education: 1 =  means no educational achievement; 8 =  PhD.
4Nutritional status: 1 =  very slim; 5 =  very fat.
5Reading of food information is important: 1 (not agree)-7 (agree completely).
6Knowledge: 1 =  no; 5 =  excellent.
7Low fat food is important: 1 (not agree)-7 (agree completely).
8Attitude: 1 =  food has to be tasty, 2  =  food has to balance enjoyment of eating and health, 3 =  food has to be mainly healthy.
9I always eat healthy and well balanced: 1 (not agree)-7 (agree completely)
10Diet: 1 =  never; 5 =  more than 5 times.
11Sport: 1 =  never; 5 =  daily.
12Contact frequency: 1 =  never to 5 =  daily.
13Intensity: 1 =  no talk about private issues; 3 =  often.