Sales share of the leading deodorant brands in the U.S. 2019

This statistic depicts the sales share of the leading deodorant brands in the United States in 2019. In that year, the deodorant brand, Dove, generated 6.4 percent of total dollar sales in the United States.Deodorant in the United StatesClassified and regulated as cosmetics in the United States by the U.S. Food and Drug Administration (FDA), deodorants were created to be applied to the body in order to affect body odor caused by bacterial growth and the smell associated with the bacterial breakdown of perspiration. These products are made by blending active ingredients with waxes, oils, and silicones and molding the mixture into stick form.Deodorant is a matured market in developed regions such as the United States and Europe. In these markets, delivery of innovative products and an improved product mix play a vital role for manufacturers to increase their revenues. These producers have also sought to generate sales growth by relying on product introductions on a continuous basis as well as product line extensions.Degree Men was the leading deodorant brand in the United States in 2013. The brand was responsible for 7.6 percent of all deodorant sales within all U.S. food, drug, and mass merchandise outlets and generated just over 190 million U.S. dollars. Degree is owned by the Anglo-Dutch consumer goods company Unilever, whose products include cleaning agents, food, beverages and personal care products. In 2013, the company grew 0.3 percent in regard to deodorant sales throughout the United States, bringing its sales total up to over 540 million U.S. dollars.

本统计图描绘了2019年美国领先除臭品牌的市场份额。当年，Dove除臭品牌在美国的总销售额中占据了6.4%的份额。在美国，除臭剂被美国食品药品监督管理局（FDA）归类为化妆品并进行监管。除臭剂旨在应用于人体表面，以影响由细菌生长引起的体味以及与汗液细菌分解相关的气味。这些产品通过将活性成分与蜡、油和硅混合并成型为棒状来制造。在发达国家如美国和欧洲，除臭剂市场已趋于成熟。在这些市场中，创新产品的推出和产品组合的优化对制造商增加收入起着至关重要的作用。这些生产商还通过持续推出新产品以及扩展产品线来寻求销售增长。Degree Men曾于2013年成为美国领先的除臭品牌，该品牌负责了美国所有食品、药品和大众商品零售店中7.6%的除臭剂销售额，并创造了超过1.9亿美元的销售额。Degree品牌由英国荷兰消费品公司联合利华拥有，该公司产品包括清洁剂、食品、饮料和个人护理产品。2013年，该公司在美国的除臭剂销售额增长了0.3%，总销售额达到超过5.4亿美元。