Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
收藏NBER2015-03-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w21045
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资源简介：
We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as a regulatory intervention affecting a single product. We
提供机构：
美国国家经济研究局
创建时间：
2015-03-01
