Dataset Hedonic Shopping Motivation, Shopping Lifestyle, and Impulse Buying

In the digital era, rapid technological advancements have transformed consumer lifestyles, particularly in online shopping behavior. Shopee, a leading e-commerce platform in Indonesia, exemplifies this shift, offering a dynamic environment to study consumer purchase tendencies. This study investigates the influence of hedonic shopping motivation and shopping lifestyle on impulse buying within the Shopee platform. Utilizing a quantitative research design, data were collected from 138 respondents aged 16 and above who are active Shopee users. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), demonstrates that hedonic shopping motivation positively and significantly impacts impulse buying, shopping lifestyle significantly influences impulse buying, and hedonic shopping motivation positively affects shopping lifestyle. The findings underscore the importance of emotional and lifestyle factors in driving impulsive purchases in e-commerce, providing actionable insights for platforms to refine their marketing strategies. Further studies could expand the scope to include different e-commerce platforms, incorporate moderating variables like cultural factors or payment methods, and explore longitudinal data to capture evolving shopping patterns over time. Additionally, investigating the role of emerging technologies like artificial intelligence in shaping consumer behavior could offer deeper insights into enhancing user experiences in online shopping environments.