Mapping Visual Attributes of Logos: A Case Study of Parallel Coordinate Plots (EuroVis 2015)

This paper uses visualization technique on graphical features of logos as a different way to approach creating or studying logo designs. We gathered 720 logos from the website, logolounge.com, and identified 9 features and 55 feature attributes through a full-script open coding analysis. Identified features were mapped using Parallel Coordinates Plot, with which users could analyze and compare logo designs. This visualization process might contribute to any designers or researchers who are looking for ways to study historical trend or visual attributes of logos.