eCommerce Benchmark KPIs: Electrical Appliances in the U.S.

In 2023, next to an add-to-cart rate of 10%, a cart abandonment rate of 72.9%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Electrical Appliances in the U.S. also consist of an AOV of US$236.1, a discount rate of 10.3%, and a return rate of 9.4%.

在2023年，美国电器设备电子商务领域的基准关键绩效指标（KPI）包括10%的加入购物车率、72.9%的购物车放弃率、2.7%的转化率，此外，平均订单价值（AOV）为236.1美元，折扣率为10.3%，退货率为9.4%。