Survey dataset (N = 134) and R analysis script for the Master's thesis "Digital CRM, Perceived Personalisation and User Engagement: An Exploratory Mixed-Methods Study of RaiPlay"

Anonymised survey dataset (N = 134) and R analysis script supporting the Master's thesis "Digital CRM, Perceived Personalisation and User Engagement: An Exploratory Mixed-Methods Study of RaiPlay" (Sapienza University of Rome, 2026). The questionnaire was administered in Italian via Google Forms to young adults aged 18–35 between 26 August and 6 September 2026. The CSV file is encoded in Latin-1 (ISO-8859-1); the R script (tested with R 4.5.2 and tidyverse 2.0.0) reproduces the survey figures and tables reported in Section 4.2 of the thesis.