Facebook brand score index India in 2021, by gender

According to a social media survey conducted across India between December 2020 and January 2021, Facebook had a brand index score of about 35 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. Facebook, the social networking platform seemed to be preferred more by men with a score of 36.7 in that time period.

根据2020年12月至2021年1月在印度进行的社交媒体调查，Facebook在众多社交媒体品牌中拥有约35的品牌指数得分。品牌指数得分是一种综合指标，由品牌曝光度、质量、价值、声誉、满意度和推荐度得分的平均值计算得出。作为社交网络平台，Facebook似乎更受男性用户的青睐，在该时段内的得分为36.7。