Survey on usage of marketing channels in Sweden 2017

This statistic shows the results of a survey on the usage of marketing channels in Sweden during the 2nd quarter of 2017. During the survey period, 55.2 percent of Swedish respondents stated to be using print media as marketing channels. Most of individuals interviewed (86.6 percent) used social media in the 2nd quarter of 2017.Marketing channels represent the link between the supplier and the customer. There are two types of channels: sales and communication channels. The first ones are necessary to move goods from the point of production to the point of consumption, whereas communication channels convey the messages via various media, such as newspapers or TV.

本统计数据显示了2017年第二季度瑞典市场渠道使用情况的调查结果。在调查期间，55.2%的瑞典受访者表示使用印刷媒体作为营销渠道。在2017年第二季度，接受访谈的大多数个人（86.6%）使用了社交媒体。市场渠道构成了供应商与客户之间的桥梁。市场渠道分为两大类：销售渠道和传播渠道。前者是商品从生产地运输至消费地所必需的，而传播渠道则通过各种媒介，如报纸或电视，传达信息。