TikTok penetration in the United Kingdom (UK) 2017-2019

TikTok was launched back in September 2017, at which time it was used by 1.8 percent of smartphone users in the United Kingdom (UK). Since then, the video-sharing social media app has really taken off, especially with the younger demographic, and in particular with “Generation Z”. As of December 2019, 8.7 percent of the UK's smartphone population was using TikTok.Social media and children Although used by as much as 13 percent of children, TikTok isn’t yet as popular as other big-name social media sites and apps like Facebook and Snapchat. Times may be changing however, with over a third of Facebook users having considered leaving the social network in 2019. Video content in the UK Video content has become more popular than ever as internet speeds and uploaded/downloaded data in the UK have increased. Whether it’s video on-demand platforms like Netflix, or video-sharing social media like TikTok, there’s no denying the success that video is seeing on all types of devices.

TikTok于2017年9月正式上线，彼时，该视频分享型社交媒体应用在英国智能手机用户中的渗透率仅为1.8%。自那时起，该应用的发展势头迅猛，尤其在年轻用户群体中，尤其是“Z世代”中尤为显著。截至2019年12月，英国智能手机用户中有8.7%正在使用TikTok。尽管TikTok的使用者中高达13%为儿童，但相较于Facebook和Snapchat等知名社交媒体平台和应用程序，TikTok的普及度尚不及前者。然而，随着2019年超过三分之一Facebook用户考虑离开该社交网络，这一状况可能正在发生变化。在英国，视频内容因其互联网速度的提升以及上传/下载数据的增加而变得比以往任何时候都更为流行。无论是Netflix等视频点播平台，还是TikTok等视频分享型社交媒体，视频在各类设备上的成功无可否认。