Discreet Choice Experiment Survey for Development of a Contraceptive Microarray Patch in India and Nigeria (FHI360 2017-2018)

These data are from a survey conducted among samples of randomly selected women of reproductive age in Ibadan, Nigeria and New Dehi, India. The objective of the survey is to assess preferences for a new contraceptive product, a microarray patch. Women were presented with product choices containing up to six attributes and illustrations for each one. Data collectors presented choice pairs on a tablet in the local language. The dataset includes sociodemographic attributes and the choice selected from each choice pair, which were randomly generated using Sawtooth Software.