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The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment

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NBER2014-04-01 更新2025-01-04 收录
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https://www.nber.org/papers/w20047
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资源简介:
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used for
提供机构:
美国国家经济研究局
创建时间:
2014-04-01
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