Dataset of Entrepreneurial Marketing Strategy Development for Market Penetration in The Soap and Detergent Startup

Research data set on entrepreneurial marketing strategy development for market penetration in the soap and detergent startup. This data set contains interview protocols; verbatim interview; and triangulation validation. The study used a single-case study of the soap and detergent startup Ray Soap in Malang, Indonesia, in 2024. This qualitative research dataset with data collection using the in-depth interview method is in Bahasa Indonesia.