Number of U.S. social buyers 2022-2025, by platform

Approximately 63.5 million shoppers in the United States were estimated to purchase on Facebook in 2022, making it the most widely used platform for social commerce in the North American country. Forecasts suggest that both Facebook and Instagram will remain at the forefront of social shopping in the U.S. in the coming years, with over 69 million and 47 million shoppers, respectively, by 2025.

据估算，在2022年，美国约有6350万名购物者在Facebook上进行购买，使其成为北美国家社交商业中最广泛使用的平台。预测显示，在未来几年内，Facebook和Instagram将继续位居美国社交购物的前沿，到2025年，分别将有超过6900万和4700万名购物者使用这两大平台。