eCommerce Benchmark KPIs: Health Care in Nigeria

In 2023, next to an add-to-cart rate of 12.7%, a cart abandonment rate of 92.5%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Health Care in Nigeria also consist of an AOV of US$55.4, a discount rate of 12.7%, and a return rate of 2.8%.

于2023年，尼日利亚医疗保健行业的电子商务基准关键绩效指标（KPI）包括12.7%的加入购物车率、92.5%的购物车放弃率、1%的转化率，同时平均订单价值（AOV）为55.4美元，折扣率为12.7%，退货率为2.8%。