Factors positively affecting customer loyalty according to U.S. executives 2022

According to the survey conducted in the United States between October and November 2022, 70 percent of executives considered digital distribution channels, such as direct-buy links from social media platforms, a factor boosting customer loyalty over the past two years. Around 60 percent of the repondents saw changes in loyalty programs as an element positively affecting customer loyalty.

根据2022年10月至11月在美国进行的调查，百分之七十的执行管理层认为，诸如社交媒体平台的直接购买链接等数字分销渠道，在过去两年中是提升客户忠诚度的关键因素。大约百分之六十的受访者认为，忠诚度计划的变化是积极影响客户忠诚度的要素。