CPG Data

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior.

This is a complete dataset for CPG audience cohorts.

Use this dataset to understand consumer purchasing-based characteristics about a given location within the United States. Within this dataset, you'll find indices for a range of consumer goods and shopping habits those in a given location are interested in broken out at the postal code level.

Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences.

Find Data Dictionary here: https://www.goldfishads.com/dataset-examples

INCLUDED TABLES:
- CPG_BY_COUNTY

INCLUDED FIELDS:
- SOCIAL_INTEREST_FOOD_AND_DRINK_ALCOHOLIC_BEVERAGES
- SOCIAL_INTEREST_FOOD_AND_DRINK_ALCOHOLIC_BEVERAGES_BEER
- SOCIAL_INTEREST_FOOD_AND_DRINK_ALCOHOLIC_BEVERAGES_DISTILLED_BEVERAGE
- SOCIAL_INTEREST_FOOD_AND_DRINK_ALCOHOLIC_BEVERAGES_WINE
- SOCIAL_INTEREST_FOOD_AND_DRINK_BEVERAGES
- SOCIAL_INTEREST_FOOD_AND_DRINK_BEVERAGES_COFFEE
- SOCIAL_INTEREST_FOOD_AND_DRINK_BEVERAGES_ENERGY_DRINKS
- SOCIAL_INTEREST_FOOD_AND_DRINK_BEVERAGES_JUICE
- SOCIAL_INTEREST_FOOD_AND_DRINK_BEVERAGES_SOFT_DRINKS
- SOCIAL_INTEREST_FOOD_AND_DRINK_BEVERAGES_TEA
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_BEAUTY_
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_CLOTHING_CHILDRENS_CLOTHING
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_CLOTHING_MENS
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_CLOTHING_WOMENS
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_SHOPPING_COUPONS
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_SHOPPING_DISCOUNT_STORES
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_SHOPPING_LUXURY_GOODS
- SOCIAL_INTEREST_SHOPPING_AND_FASHION_SHOPPING_ONLINE_SHOPPING
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MEMORY
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MONITORS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_PROCESSORS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_SERVERS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_DESKTOP_COMPUTERS
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_FREE_SOFTWARE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_HARD_DRIVE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_MOBILE_PHONES
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_NETWORK_STORAGE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SMARTPHONES
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SOFTWARE
- SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_TABLET_COMPUTER

As well as the following fields from our Demographics dataset.

ADDITIONAL FIELDS:
- ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE
- ETHNICITY_ASIAN
- ETHNICITY_BLACK_OR_AFRICAN_AMERICAN
- ETHNICITY_HISPANIC_LATINO
- ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER
- ETHNICITY_OTHER_RACE_NOT_LISTED
- ETHNICITY_TWO_OR_MORE_RACES
- ETHNICITY_WHITE
- HOUSEHOLD_INCOME_100K_150K
- HOUSEHOLD_INCOME_150K_200K
- HOUSEHOLD_INCOME_200K_PLUS
- HOUSEHOLD_INCOME_50K_100K
- HOUSEHOLD_INCOME_LESS_THAN_50K
- LANGUAGE_SPANISH
- PROPERTY_VALUE_100K_250K
- PROPERTY_VALUE_1MM_TO_1_POINT_5MM
- PROPERTY_VALUE_1_POINT_5MM_TO_2MM
- PROPERTY_VALUE_250K_500K
- PROPERTY_VALUE_2MM_PLUS
- PROPERTY_VALUE_500K_750K
- PROPERTY_VALUE_750K_1MM
- PROPERTY_VALUE_LESS_THAN_100K