Designing Visual Branding For The Multi Party Service Cooperative Lets Play Game Studio As The First Game Cooperative In Indonesia

Visual branding plays a crucial role in creating a strong and recognizable brand identity, particularly in the context of the Multi-Party Service Cooperative Lets Play Game Studio, which is the first educational game development studio in Indonesia. Established on April 26, 2024, this cooperative faces competitive challenges from larger commercial game studios. Therefore, the development of effective visual branding is essential to differentiate itself from competitors, attract players and partners, and enhance investor confidence. This research designs visual branding elements, including logos, colors, typography, and other graphic elements, to create a professional and appealing identity. Additionally, the implementation of both digital and non-digital promotional media, such as social media marketing and printed materials, is proposed to strengthen branding and build a larger community within the educational game industry.