YouTube penetration rate in the Netherlands 2017-2018, by age group

YouTube users in the Netherlands were predominantly younger than 39, according to survey results from 2017 and 2018. The online video platform was especially popular among the 15- to 19-year-olds: 86 percent of the Dutch respondents in this age group said they used Google’s video-sharing platform. The source does not mention whether the penetration rate only covers desktop use, app use on smartphones/tablets or both. The numbers shown here, however, exclude the use of YouTube Music in the Netherlands, as this service arrived later in 2018. YouTube is seen as one the most popular platforms in the Netherlands Based on penetration rate, YouTube ranked among the top three social media platforms in the country in 2018. Only WhatsApp and Facebook were used more often. As of 2019, YouTube’s user base in the Netherlands was around 8.7 million people (of an internet population of approximately 14.4 million). This number had grown by around 720,000 compared to 2018, an increase of nine percent. Different audiences, different uses YouTube has three main uses in the Netherlands. First, it is used as a music streaming service (either via the “old” platform or via the above-mentioned YouTube Music service). A second popular use of the platform is for watching vlogs: in a recent survey it was found that roughly 21 percent of all respondents watched these on YouTube. This percentage was notably higher for the age group between 14 to 21 years old. Third and finally, YouTube is used as a game streaming platform. Ten percent of all Dutch respondents in 2018 survey said used a service to watch game streams. Of this group, 91 percent indicated they used YouTube for this. This was a higher response than for Twitch, which reached a penetration rate of 36 percent among game stream watchers.

根据2017年和2018年的调查结果，荷兰的YouTube用户大多在39岁以下。在线视频平台在15至19岁的年轻人中尤为受欢迎：86%的荷兰受访者表示他们使用谷歌的视频分享平台。然而，该来源并未提及渗透率是否仅涵盖桌面使用、智能手机/平板电脑上的应用使用，或两者兼而有之。然而，此处所示数据不包括荷兰YouTube Music的使用，因为该服务于2018年底才推出。YouTube被视为荷兰最受欢迎的平台之一，基于渗透率，2018年YouTube在荷兰的社交媒体平台中排名前三，仅次WhatsApp和Facebook。截至2019年，荷兰的YouTube用户基础约为870万人（占大约1440万互联网人口），相较于2018年，增长了约72万人，增幅达到9%。不同受众，不同用途：在荷兰，YouTube主要有三种用途。首先，它被用作音乐流媒体服务（无论是通过“旧”平台还是上述的YouTube Music服务）。其次，该平台被广泛用于观看视频博客：最近的一项调查显示，大约21%的受访者观看视频博客都是在YouTube上。这一比例在14至21岁的年龄组中尤为显著。最后，YouTube也被用作游戏直播平台。2018年的调查中，10%的荷兰受访者表示他们使用服务观看游戏直播，其中91%的人表示他们使用YouTube进行这一活动。这一比例高于Twitch，后者在游戏直播观众中的渗透率达到了36%。