Leading trust issues in advertising in the U.S. 2021

As of February 2021, concerns over brand safety were the top trust-related issue that would lead to downgrading or pausing an ad partner in the United States, named by 44 percent of responding advertisers. Ad fraud and unchecked harmful content environment followed, mentioned by 40 percent and 39 percent of respondents, respectively.

截至2021年2月，品牌安全问题是导致美国广告合作伙伴信任度降低或暂停合作的首要信任相关因素，占受访广告商的44%。其次是广告欺诈和未经审查的有害内容环境，分别被40%和39%的受访者提及。