PTV PLZ8 Germany | Postal code data for Germany [Sample]

For the success of a planning process, the correct geographical reference is as vital as the quality of the socio-economic data used. PTV and microm's detailed division of regions into PLZ8 boundaries offers a clear market advantage for address-based geomarketing.
• Germany has been divided into approximately 84,000 PLZ8 boundaries
• An area contains an average of 500 households
• Smaller scale, more consistent and more homogeneous than PLZ5 (5-digit post code)
• PLZ8 boundaries are closely aligned to natural borders such as rivers or motorways
• PLZ8 XXL also contains socio-economic demographic data at PLZ8 level
• The names of towns and districts are available in addition to the PLZ8 boundaries

Applications & advantages

• Detailed planning and breakdown of sales
• Visualisation of sales and distribution territories
• Location planning & geomarketing
• Reduces scatter loss when distributing promotional materials
• Saves costs
• Optimises direct marketing
• Optimises the distribution of promotional materials and catalogues
• Advantage for newspaper companies, publishers and location planners