Consumer Vitality USA

Consumer Vitality USA is an index that measures consumer desirability and performance at the Block Group unit of analysis. The product was developed using input data and software from Precisely and a global business database.

Consumer Vitality USA employs continuously updated, small-area demographic and location data in a location-enabled framework to understand how small areas perform as independent entities and relative to proximal geography and macro-level socioeconomic trends. Using a proprietary methodology, Consumer Vitality USA measures the socioeconomic desirability of a geographical area, and the economy as a whole.

Consumer Vitality USA is proven to separate the signal from the noise. With an abundance of data in the market, organizations are inundated with data (the "data deluge") which they are forced to sift through in order to make effective decisions. The Consumer Vitality index allows users to easily target areas that are (or are not) desirable and performing.

Consumer Vitality USA also accounts for the importance of context and relativity. The strength of Consumer Vitality USA lies in the high-quality and unique input data used to develop the indices in the product, along with rigorous and data-intensive geographical partitioning, integration, and comparison of input data across a diverse set of geographical criteria.

By leveraging multiple layers of geography and business-oriented geographical constructs, Consumer Vitality USA takes a unique, robust, and data-intensive approach to measuring small-area consumer performance. Consumer Vitality USA is produced at the Block Group unit of analysis but can be calculated for other census, postal, and custom market area geographies.

For each Block Group, there is one composite Consumer Vitality index and six sub-indices:

Personal Economics
Community Economics
Education
Quality of Life
Crime
Health
These sub-indices complement the composite Consumer Vitality index, allowing users to understand and customize the characteristics that form the Consumer Vitality index.

This sample data set covers the San Francisco, CA area. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire United States. Contact [e-mail] for more information on licensing the product.

搜集汇总

背景与挑战

背景概述

Consumer Vitality USA 是一个基于小区域人口统计和位置数据的指数，用于衡量地理区域的消费者吸引力和社会经济表现。它采用专有方法，通过综合指数和六个子指数（如个人经济和教育）提供分析，样本数据覆盖旧金山地区，完整产品涵盖全美范围。